2015-2016 General Catalog 
    
    May 22, 2018  
2015-2016 General Catalog [ARCHIVED CATALOG]

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MKTG 6320 - Content Marketing, Social Media and Search Engine Optimization

1.5 - 3 Credit(s)

Enrollment Requirement: Prerequisites: MKTG 6090 .
Components: Lecture

This course covers the fundamental techniques companies use to get found on the Internet and build a credible online brand presence through content marketing, social media, and search engine optimization (SEO). Through a mixture of lectures, case studies, and projects students will learn core concepts relating to online brand management, social media marketing, and content development. Students will gain an understanding of the role of content and social media in SEO and learn about leveraging current Internet marketing channels including social networks, blogger outreach, content networks, and more.


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