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University of Utah    
 
    
 
  Nov 22, 2017
 
2017-2018 General Catalog

Marketing, B.A.


Click HERE for Learning Outcomes

Major Requirements for Marketing


Undergraduate Advising Services
undergrad.business.utah.edu/page/marketing-0
Spencer Fox Eccles Business Building 1120
801-581-7853
advising@eccles.utah.edu

Minimum Degree Hours: 122
Minimum Major Hours: 78

Marketing is the process of discovering unmet customer needs and wants, developing products and services to satisfy those needs, and using advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers.

The Department of Marketing offers a wide range of courses to prepare students for careers in brand management, advertising, digital marketing, new product development, professional sales, and related marketing fields. Our department has an active internship program and a wide range of employment opportunities available to marketing students and graduates.

Admission Requirements:

Students wishing to apply to the Marketing Major should submit an Application for Major Status in Marketing.

  1. Completed all pre-business courses
  2. Hold Upper Division status
  3. Completed   or MKTG 3011  with a grade of B- or higher
  4. Have a cumulative GPA of at least 3.2*

*Students with cumulative GPAs between 3.0-3.19 will be individually considered on a case-by-case basis. Cumulative GPAs below 3.0 will not be considered for the major.

Honors in Marketing

Students seeking an HBA or HBS in Marketing must complete:

Business Required Courses


Sample 4-yr Degree Plan


Note: This is just a sample. Log into My Degree Dashboard (in CIS) and meet with your academic advisor to fit a program of study with your academic record.

First Year


Fall Semester


Total Hours: 15 Credit(s)

Spring Semester


Total Hours: 15 Credit(s)

Second Year


Fall Semester


Total Hours: 16 Credit(s)

Spring Semester


Total Hours: 16 Credit(s)

Third Year


Fall Semester


Total Hours: 16 Credit(s)

Spring Semester


Total Hours: 16 Credit(s)

Fourth Year


Fall Semester


  • OIS 3660 - Operations Management 3 Credit(s)
  • Global Perspectives II (Any IR designated course) 3 Credit(s) - Fulfills University Requirement (IR)
  • General Education (HF) 3 Credit(s)
  • Marketing - Business and Humanities 3 Credit(s)
  • Marketing Elective 3 Credit(s)
Total Hours: 15 Credit(s)

Spring Semester


Total Hours: 13 Credit(s)