Strategic Communication Minor

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Communication

www.communication.utah.edu

Languages and Communication Building 2400

801-581-6302

comm-advisor@utah.edu

Minimum Minor Hours: 18

This minor will serves students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning.

Courses examine strategic communication writing (e.g., press releases, media kits), graphic design (e.g., Adobe Creative Suite), accounting planning, and both theoretical and applied strategy.

Admission Requirements

2.75 cumulative U of U GPA in at least 9 credit hours
Complete a COMM course with “C” or better

Graduation Requirements

“C” or better in COMM Courses

Required Courses

COMM 2580 - Strategic Communication Theory and Practice 3 Credit(s)

Foundational Courses

Complete 6-8 Credit(s)

COMM 3560 - Video Production I 4 Credit(s)
COMM 3580 - Special Topics: Strategic Communication 3 Credit(s)
COMM 3610 - Internship 1 - 6 Credit(s)
COMM 3630 - Absolute Communication 3 Credit(s)
COMM 3670 - Principles of Advertising 3 Credit(s)
COMM 3680 - Advertising Media Analysis and Planning 3 Credit(s)
COMM 3690 - Making Brands Stick 3 Credit(s)
COMM 4570 - Visual Editing 4 Credit(s)
COMM 4590 - Writing for Strategic Communication 4 Credit(s)
COMM 5200 - Persuasion and Political Communication 3 Credit(s)
COMM 5300 - Mass Communication Law 4 Credit(s)
COMM 5580 - Public Relations Cases and Campaigns 4 Credit(s)
COMM 5590 - Integrated Marketing Communication 3 Credit(s)
COMM 5660 - Media Ethics 3 Credit(s)
COMM 5950 - Advanced Special Topics in Strategic Communication 3 Credit(s)

Skills, Theory, and Methods Courses

Complete 6-7 Credit(s)

One of the courses must be COMM 3710 or COMM 5710 .

COMM 3710 - Introduction to Quantitative Communication Research 4 Credit(s)
or
COMM 5710 - Quantitative Communication Research 4 Credit(s)
Choose 1 course:
COMM 1270 - Analysis of Argument 3 Credit(s)
COMM 2110 - Introduction to Interpersonal Communication 3 Credit(s)
COMM 3050 - Theoretical Perspectives on Communication 3 Credit(s)
COMM 3115 - Communicating Science, Health, Environment 3 Credit(s)
COMM 3140 - Dangerous Liaisons in Relationships & Organizations 3 Credit(s)
COMM 3170 - Introduction to Organizational Communication 3 Credit(s)
COMM 3405 - Rhetoric: Aristotle to #Twitter 3 Credit(s)
COMM 1500 - Introduction to Media Business and Ethics 3 Credit(s)
COMM 3550 - Principles of Visual Communication 3 Credit(s)

Communication Elective

Choose any additional Communication course, including those form the lists above 3-4 Credit(s)

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