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University of Utah    
 
    
 
  Feb 24, 2018
 
2014-2015 General Catalog [ARCHIVED CATALOG]

Marketing, B.S.


Click HERE for Learning Outcomes

Major Requirements for Marketing


Undergraduate Advising Services
undergrad.business.utah.edu/page/marketing-0
Spencer Fox Eccles Business Building 1120
801-581-7853
advising@business.utah.edu

Minimum Degree Hours: 122
Minimum Major Hours: 78

Marketing is an organizational function and a set of processes for creeating, communicating, and delivering value to customers. Individuals with marketing backgrounds help organizations identify and satisfy customer needs using startegic thinking, business acumen, and carefully designed communications. Marketing majors study diverse topics such as market research, consumer behavior, advertising, and international marketing as well as learn how to build brands that people want.

Our department has an active internship program and a wide range of employement opportunties available to marketing students and graduates.

Admission Requirements:

Students wishing to apply to the Marketing Major should submit an Application for Major Status in Marketing.

  1. Completed all pre-business courses
  2. Hold Upper Division status
  3. Completed   with a grade of B- or higher
  4. Have a cumulative GPA of at least 3.2*

*Students with cumulative GPAs between 3.0-3.19 will be individually considered on a case-by-case basis. Cumulative GPAs below 3.0 will not be considered for the major.

Honors in Marketing

In addition to completing the Honors College requirements, students seeking an HBA or HBS in Marketing must complete:

  • MKTG 3011
  • MKTG 4999

Business Required Courses


Sample Program of Study


Note: This is just a sample. Log into DARS/GPS (in CIS) and meet with your academic advisor to fit a program of study with your academic record.

First Year


Fall Semester


  • IS 2010 - Computer Essentials 3 Credit(s)
  • General Education - (WR2) 3 Credit(s)
  • General Education - (QA) 3 Credit(s)
  • General Education - (FF) 3 Credit(s)
  • General Educaiton - (SF) 3 Credit(s)
Total Hours: 15

Spring Semester


Total Hours: 15

Second Year


Fall Semester


Total Hours: 16

Total Hours: 15

Third Year


Fall Semester


Total Hours: 16

Spring Semester


Total Hours: 15

Fourth Year


Fall Semester


  • OIS 3660 - Operations Management 3 Credit(s)
  • Business and Humanitites 3 Credit(s)
  • Bachelor Degree - (IR) 3 Credit(s)
  • Marketing Electives 3 Credit(s)
  • General Elective Hours 3 Credit(s)
Total Hours: 15

Spring Semester


Total Hours: 15