MKTG4020

This course builds on previously learned concepts through the use of real-world case studies with a focus on marketing strategy implementation. Experience the power of applying tools such as target marketing, differentiation, and branding. Study actual case histories and decisions made by real managers and executives. Throughout the course, you will practice the application of marketing strategy via a computer simulation.

Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND (Full Major status in MKTG OR Full Major status in Quantitative Analysis of Markets & Org OR Full Minor status in Prof. Sales).

MKTG 4450

Fall and Spring

$35

Instructional Materials & Services