MKTG6800

Download as PDF

MKTG6800 - New Product Development (1 - 3 cr)

MarketingBU - David Eccles Sch of Business
GeneralLearning Outcomes

Description

This course covers the managerial and marketing issues surrounding new product and service development in established companies. Topics include: Managing the process of new-product development; understanding consumer needs; concept and product testing; issues of product design; test marketing; and new-product launch.

Minimum Credits

1

Maximum Credits

3

Repeat for Credit

No

Required Requisite(s):

Prerequisites: MKTG 6090.