Mailing Address: David Eccles School of Business, Spencer Fox Eccles Business Building, Room 7130, Salt Lake City Utah 84112
Website: https://eccles.utah.edu/programs/undergraduate/marketing/
Phone: 801-587-3860
Department Chair: Arul Mishra., Ph.D.
Undergraduate Advising Services: L.S. Skaggs Student Services Center, Spencer Fox Eccles Business Building (SFEBB) Room 1120, 801-581-7853 Eccles.link/advising
Contact for Prospective Students: Contact the Office of Admissions and Transitions https://eccles.utah.edu/take-a-tour/
Mission Statement
Our mission is to build the next generation of marketing leaders who masterfully bridge high-impact creative execution with AI tools. We empower students to decode complex consumer behaviors, craft compelling brand narratives, and leverage cutting-edge analytics to drive top-line growth. We prepare dynamic leaders to launch innovative products, build enduring global brands, and create measurable value for both business and consumers.
Overview
Marketing is the strategic engine where firms discover what customers value, build compelling value propositions, and execute dynamic go-to-market strategies. Because the industry evolves rapidly, our Department of Marketing focuses on bridging quantitative rigor and artificial intelligence with high-impact creative execution, ensuring students are equipped with advanced skills they can leverage early.
Our curriculum provides robust depth across modern business disciplines, covering digital marketing and analytics, professional selling, sales technology, advertising, and customer relationship management (CRM). To prepare students for an AI-first marketplace, we integrate advanced technology into our coursework. Students gain hands-on technical expertise with search engine marketing, social media execution, sales technology, while simultaneously mastering how AI drives high-stakes marketing decisions.
Students learn how to use artificial intelligence and large language models (LLMs) to enhance market research, scale content creation, and drive clear differentiation and strong brand positioning. They will also explore how AI is transforming core marketing strategies, from improving customer segmentation and targeting to optimizing value across the entire customer journey. Ultimately, these tools are applied to boost customer satisfaction, maximize customer lifetime value (CLV), and foster long-term brand loyalty.
Experiential Learning and Leadership We believe that true mastery requires action-based learning. Students build the communication and leadership skills necessary for marketing roles by applying their learning to projects and case studies.
AdThing: Students build, optimize, and execute real-world advertising campaigns for clients.
MBC Marketing Agency: Students collaborate directly with startups, applying strategic frameworks to solve complex market challenges.
Community and Networking: Active student-run organizations, including the AMA and the Sales Club, seamlessly connect students with a powerful network of peers, alumni, and leading employers.
A marketing education from the School of Business does more than teach the fundamentals, it gives students a decisive competitive advantage, developing them into agile, data-driven leaders ready to join one of the largest areas of employment opportunity today.
Types of Degrees
Bachelor of Arts/Bachelor of Science
Minor
Undergraduate Programs
Marketing is the strategic process of discovering customer values and leveraging quantitative rigor, artificial intelligence, and creative execution to build compelling value propositions. We utilize targeted go-to-market strategies, optimized pricing, and dynamic content to build strong brands and maximize customer lifetime value. The Department of Marketing prepares students for day-one success in digital marketing, advertising, marketing research and analytics, brand management, and professional sales. Our curriculum bridges foundational concepts with hands-on expertise in industry-standard tools with advanced AI applications. Students gain a competitive advantage through AdThing, the MBC Marketing Agency, and the internship class.
Website: https://eccles.utah.edu/programs/undergraduate/marketing/
Contact: Advising@Eccles.Utah.edu
Scholarships
The majority of scholarships across campus are awarded by academic year rather than by individual semesters. Those applications will become available in the fall for incoming freshmen and transfer students, and in the spring for current students. Visit the Eccles School Scholarship webpage (Eccles.Link/UG-Scholarships) for current information on various scholarship programs, deadlines, and other scholarship resources available to undergraduate business students. A complete listing of all University scholarships, grants, and loans is available from the Financial Aid and Scholarships Office, 105 Student Services Building.
The Department of Marketing offers a wide range of courses to prepare students for careers in brand management, advertising, digital marketing, new product development, professional sales, and related marketing fields. Our department has an active internship program and a wide range of employment opportunities available to marketing students and graduates.
Graduate Program
Offered in partnership between the Department of Operations and Information Systems and the Department of Marketing at the David Eccles School of Business, the Master of Science in Business Analytics (MSBA) prepares students to bridge the gap between business strategy and data analytics. The program provides practical experience applying analytics to real-world business challenges while developing skills across marketing, operations, and information systems. Graduates are equipped to translate complex data into actionable insights and assume leadership roles in today’s data-driven business environment.
Website: https://eccles.utah.edu/programs/master-of-science-in-business-analytics/