MKTG6091
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Advanced Marketing Strategies
Description
Provides an advanced forum for students to deepen their understanding of contemporary marketing and to develop skills for successful segmentation and targeting. Topics include areas such as new product development and introduction, B2B and B2C strategies, and using cluster analysis with primary data for segmentation strategies.
Minimum Credits
1.5
Maximum Credits
3
Repeat for Credit
No
Required Requisite(s):
Prerequisite: "C-" or better in MKTG 6090.
Semesters Typically Offered
Fall