MKTG6320

This course covers the fundamental techniques companies use to "get found" on the Internet and build a credible online brand presence through content marketing, social media, and search engine optimization (SEO). Through a mixture of lectures, case studies, and projects students will learn core concepts relating to online brand management, social media marketing, and content development. Students will gain an understanding of the role of content and social media in SEO and learn about leveraging current Internet marketing channels including social networks, blogger outreach, content networks, and more.