ENTP1020

Turning bold ideas into valuable opportunities requires more than inspiration—it requires feedback and iteration. Seeking feedback on your ideas, however, can be scary. This course immerses students in the entrepreneurial process of discovering what motivates potential customers. Through user interviews, survey-based research, and experimentation, students learn to uncover customer willingness to pay, focus their venture on meaningful customer segments, and apply these insights to strengthen and scale their ideas. Centered on primary research, the course emphasizes direct engagement and learning from potential customers.

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