ENGIN6791

An ability to apply branding theory to novel business opportunities, to develop strategic branding operations, and to translate branding strategy into practical marketing engagements.

An ability to communicate effectively during public presentations and negotiations, in both prepared and extemporaneous as well as live and filmed formats, in the context of pitching novel business opportunities to potential investors.

An appreciation for the role of negotiation in the startup context, and An ability to apply principles of negotiation to discussions with venture capitalists, to questions from potential investors, and to successful settlement and execution of term sheets.

An ability to apply branding theory to novel business opportunities, to develop strategic branding operations, and to translate branding strategy into practical marketing engagements.

An ability to communicate effectively during public presentations and negotiations, in both prepared and extemporaneous as well as live and filmed formats, in the context of pitching novel business opportunities to potential investors.

An appreciation for the role of negotiation in the startup context, and An ability to apply principles of negotiation to discussions with venture capitalists, to questions from potential investors, and to successful settlement and execution of term sheets.