FCS5535

This behavioral finance course delves into the convergence of behavioral finance and financial planning. It assesses the body of research encompassing behavioral finance, neuroeconomics, and investor psychology, examining the influence of human emotions and cognitive errors on financial decisions and the overall financial planning process. Emphasizing the practical application of behavioral finance theory and research, the course aims to empower financial planners to enhance the financial well-being of their clients. Additionally, it elucidates the decision-making processes of individuals and firms in the financial realm, revealing how such decisions deviate from predictions based on traditional financial or economic theories. Students explore the presence of psychological biases in financial decision-making, analyzing their impacts on financial markets and various financial contexts. Ultimately, the course elucidates how the insights from behavioral finance complement the conventional finance paradigm.

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