MKTG4330
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MKTG4330 - Advanced Web Analytics (3 cr)
MarketingBU - David Eccles Sch of Business
Description
This course is designed to provide students with an advanced understanding of web analytics, focusing on Google Analytics and Google Ads. The course will cover key concepts, techniques, and tools necessary to analyze and derive insights from web data, as well as manage and optimize online advertising campaigns. The first part of the semester will be dedicated to achieving the Google Analytics certification, while the second part will focus on the Google Ads certification.
Minimum Credits
3
Maximum Credits
3
Repeat for Credit
No
Required Requisite(s):
Prerequisites: "C-" or better in MKTG 4310.
Semesters Typically Offered
Fall and Spring