MKTG4330

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MKTG4330 - Advanced Web Analytics (3 cr)

MarketingBU - David Eccles Sch of Business
GeneralLearning Outcomes

Obtain the Google Analytics Individual Qualification.

Develop proficiency in using Google Analytics to understand user behavior and web traffic.

Obtain the Google Ads Individual Qualification.

Learn to manage and optimize Google Ads campaigns effectively.

Understand the integration of web analytics and online advertising for comprehensive digital marketing strategies.