MKTG4510

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Advertising Management

Marketing BU - David Eccles Sch of Business

Description

In this class, students develop and present a one-year, integrated advertising plan for a client. Two student agencies (teams) compete in pitching to each client. The winning agency then presents to advertising executives representing two of four Utah advertising agencies. Agency representatives choose a final, winning agency. Among other skills, the course teaches students to apply advertising theory and strategy, establish good client-agency relationships, and deal with production suppliers and media organizations.

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No

Required Requisite(s):

003983

Semesters Typically Offered

Spring