MKTG6810

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MKTG6810 - Brand Management (1.5 - 3 cr)

Marketing BU - David Eccles Sch of Business

Description

All facets of branding and brand management explored through lecture, cases, projects and guest speakers.

Minimum Credits

1.5

Maximum Credits

3

Repeat for Credit

No

Required Requisite(s):

Prerequisites: MKTG 6090.

Semesters Typically Offered

All Terms