COMM3590

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COMM3590 - Integrated Mktg Comm (3 cr)

Communication HU - College of Humanities

Description

Overview of the theory and practice of strategic, integrated marketing communications (IMC) and advertising, including IMC planning and campaign implementation.

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No

Required Requisite(s):

Prerequisites: 'C' or better in COMM 2580.

Semesters Typically Offered

Fall and Spring