Marketing
Download as PDF
Program Contact Information
Website: https://eccles.utah.edu/programs/undergraduate/academics/majors/marketing/
Spencer Fox Eccles Business Building, Rm 1120
Phone: 801-581-7853
Email: advising@eccles.utah.edu
Program Description
Marketing is the process of discovering unmet customer needs and wants, developing products and services to satisfy those needs, and using advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. The Department of Marketing offers a wide range of courses to prepare students for careers in brand management, advertising, digital marketing, new product development, professional sales, and related marketing fields. Our department has an active internship program and a wide range of employment opportunities available to marketing students and graduates.
Program Admissions Requirements
Students wishing to apply to the Marketing Major should submit an Application for Major Status in Marketing.
Completed all pre-business courses
Hold Upper Division status
Completed BCOR 3040 or MKTG 3010 or MKTG 3011 with a grade of B- or higher
Have a cumulative GPA of at least 3.2*
*Students with cumulative GPAs between 3.0-3.19 will be individually considered on a case-by-case basis. Cumulative GPAs below 3.0 will not be considered for the major.
Admission criteria are reviewed annually and subject to change. Please visit Eccles.Link/Mktg-Admission to learn more about the current admission criteria and policies.