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Marketing

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MarketingBachelor of Arts/Bachelor of Science

Total Credits

120

Minimum Program Hours

97

Program Graduation Requirements

Maximum of 6 transfer credits may be used towards major core and elective credits. An additional 3 transfer credits can be used to fulfill the International Perspectives requirement; courses must be approved as equivalent to the required International Perspectives course. These limits are only applicable to courses outside of the Business Core.

Undergraduate Degree Requirements and Honors Option

An emphasis is required for the program:

No

Students may earn two emphases:

No

Simple Requirements

Complete ALL of the following Requirement Sets:
Complete ALL of the following Courses:

Marketing Major

Complete ALL of the following Courses:

Students in the regular marketing major must complete MKTG 4020, MKTG 4450, and MKTG 4310.

Electives cleared with completion of emphasis.

Earn at least 12 credits from the following:

Emphasis in Professional Selling and Business Development

Complete ALL of the following Courses:

Students in the Professional Selling and Business Development Emphasis are required to complete MKTG 4020 and MKTG 4720.

Complete ALL of the following Courses:

Minimum Emphasis Hours: 15

Fulfill ANY of the following requirements:
Earn at least 15 credits from the following:
OR
Fulfill ALL of the following requirements:
Earn at least 12 credits from the following:
AND
Earn at least 3 credits
OR
Fulfill ALL of the following requirements:
Earn at least 9 credits from the following:
AND
Earn at least 6 credits