Strategic Communication
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Program Contact Information
Website: www.communication.utah.edu
Languages and Communication Building, Rm 2400
Phone: 801-581-6302
Email: comm-advisor@utah.edu
Program Description
This minor will serves students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning.
Courses examine strategic communication writing (e.g., press releases, media kits), graphic design (e.g., Adobe Creative Suite), accounting planning, and both theoretical and applied strategy.
Program Admissions Requirements
2.75 cumulative U of U GPA in at least 9 credit hours
Complete a COMM course with “C” or better
Major Exploration Link
https://advising.utah.edu/majors/quick-look/strategic-communication.php