Strategic Communication

Website: www.communication.utah.edu

Languages and Communication Building, Rm 2400

Email: comm-advisor@utah.edu

This minor will serves students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning.

Courses examine strategic communication writing (e.g., press releases, media kits), graphic design (e.g., Adobe Creative Suite), accounting planning, and both theoretical and applied strategy.

Students outside of the Department of Communication may declare this minor once their major has been declared. Declaration can be done by submitting this form: https://communication.utah.edu/undergraduate/minor-declaration.php

https://advising.utah.edu/majors/quick-look/strategic-communication.php