Strategic Communication

Help students understand branding, media buying, copywriting, and other skills related to the professional practice and production of public relations, advertising, marketing, and event planning.

Examine strategic communication writing (press releases, media kits), graphic design (Adobe Creative Suite), account planning, and theoretical and applied strategy

Through the study of persuasion, social influence, and behavior change, students learn the basic framework for Strategic Communication

Cultivate writing skills related to strategic communication practice and explicate key areas of strategic communication research

Develop pathways for Strategic Communication product and production including, but not limited to, social media branding channels, advertisement campaigns, analytics evaluations, graphic design campaigns and event schedules